mmetrics: Easy Computation of Marketing Metrics with Different Analysis Axis

Provides a mechanism for easy computation of marketing metrics. By default in this package, metrics for digital marketing (e.g. CTR (Click Through Rate), CVR (Conversion Rate), CPC (Cost Per Click) etc) are calculated but you can define your own metrics easily. In addition to that, you can change an analysis axis to calculate these metrics.

Version: 0.2.0
Imports: magrittr, dplyr, purrr, stringr, rlang
Suggests: covr, devtools, testthat, knitr, rmarkdown
Published: 2019-06-27
Author: Shinichi Takayanagi [aut, cre], Nagi Teramo [aut], Takahiro Yoshinaga [aut]
Maintainer: Shinichi Takayanagi <shinichi.takayanagi at gmail.com>
BugReports: https://github.com/shinichi-takayanagi/mmetrics/issues
License: MIT + file LICENSE
URL: https://github.com/shinichi-takayanagi/mmetrics
NeedsCompilation: no
Materials: README
CRAN checks: mmetrics results

Downloads:

Reference manual: mmetrics.pdf
Vignettes: Introduction to {mmetrics} package
Package source: mmetrics_0.2.0.tar.gz
Windows binaries: r-devel: mmetrics_0.2.0.zip, r-release: mmetrics_0.2.0.zip, r-oldrel: mmetrics_0.2.0.zip
OS X binaries: r-release: mmetrics_0.2.0.tgz, r-oldrel: mmetrics_0.2.0.tgz
Old sources: mmetrics archive

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